Heinz Beans Not Allowed To Show Tv Advert

[Rtaxron]

stating their beans are high protein etc.
Just shows you how we can be misled.

https://www.asa.org.uk/rulings/hj-heinz-foods-uk-ltd-a17-388796.html

[murraymints]

usually high in sugar content ! but luvverly on toast ... now there's a brekkie thought..have some Branston beans...

[emmie]

i like them, don't care if they aren't allowed to advertise, everyone knows Heinz beans.

[queenofmean]

Only worth 1 unit of insulin though Minty. Had some last night. I thought they were meant to be more fibre-y

[murraymints]

right well that's settled..branston beans on toast it is...

[jno]

it's just the one ad involved, emmie.

[scooping]

Does this mean they are not a healthy food? Didn't think the judgement was clear.

[Old_Geezer]

First time I saw that ad I thought it was trying to pull the wool over the public's eyes. She says they're having the same, but it's beans, without any suggestion that bean sauce is high in sugar. So not the same then.

I'm surprised it was ruled inappropriate though. In my limited experience of complaining about an ad the response is to (apparently deliberately) to miss the whole point of the complaint, create a strawman complaint to discuss, and come up with excuses about why they rule it ok. I doubt I'd ever bother to complain to the ASA again.

[emeritus]

As i see it the judgement wasn't about the claim that the Beans were high in Protein. It was that they were higher in protein than the unidentified drink that they were being compared with in the advert.

[Old_Geezer]

No one knows Heinz beans these days. They know Heinz beanz because Heinz can't spell and don't care if they teach children incorrect spelling too.

[Lie-in King]

How have you bean misled?

The report states that Heinz *are allowed* to state their beans are “High in protein. High in Fibre. Low in Fat”. It goes on to state they're *not allowed* to suggest their beans contain "as much protein, fibre and fat as a typical protein shake."

IMO you have to be inordinately picky to think the beans are in a comparison test from the script of the ad as shown.

[Old_Geezer]

IMO the misleading was the statement that she was having the same. Naturally meaning the nutritional make-up, not that she was pretending her drink were beans. Clearly no post-exercise protein drink is the same as a tin of beans but the ad tries to get that image into your subconscious by the casual, "same" reference. It is a blatant cynical attempt to mislead without watchers necessarily noticing it.

[woofgang]

odd... I have seen that add loads of times and never assumed that the bloke was having a protein shake.

[Old_Geezer]

He does state that he's having "the ‘three P’s", the drink being the last, Protein.

[woofgang]

yes but it could be raw eggs pureed with cooked lentils.......

[jno]

the further this thread goes, the queasier I feel