99 Icecream

[dia51]

Who first called an ice-cream with a flake in it a '99'

[Pinotage]

No-one lese has tried answering this, so I'll have a go.

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I think it was the mobile ice-cream company called Tonibell. I recall having my first 99 from them and I don't recall ever seing it sold before then. This would be the 1950's I think.

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I have a terrible memory, so that might warn you off 99s

[katyoneill]

The 99 ice cream was launched in the 1930's. At this time much of the British ice cream industry was run by Italians (people close to our hearts) and it was they who chose the name for the 99. There was a legend that an Italian King had the very finest group of soldiers for his bodyguards - 99 of them in fact. This is why the number 99 represents quality.