magners

[matt_r_baker]

how long has magners cider been around because it's only in the last few months that i have seen it being advertised and now there is a big craze for it and also is it sold in cans because i have had it in bottles but never cans

[Buenchico]

(AB's server is only accepting very short posts, so I'll try splitting this up":

Your question is partly answered here:
http://www.theanswerbank.co.uk/Food-and-Drink/ Question271756.html

Magners is manufactured by the C&C group. This is from their website:
" As the Group does not own the Bulmers brand name outside Ireland, it launched Magners in 1999, principally in Northern Ireland and the United States. Magners is the

[Buenchico]

international equivalent of Bulmers and has been positioned similarly with respect to the brand's core values. Magners has been particularly successful in Northern Ireland where it has succeeded in developing a premium position. In the USA, the Group has been successful where it has focused its efforts, typically on the Eastern seaboard where there is a large Irish community. The brand is available selectively in Continental Europe and Great Britain. A test market was conducted in Glasgow in 2003 followed by a roll out across the rest of Scotland in 2004.":
http://www.candcgroupplc.ie/group_alcohol_long .asp#Magners

[Buenchico]

The Magners website states that their product is available on draught, in 'long-neck' bottles, in pint bottles and in 500ml cans:
http://www.magnerscider.com/about-us/products. asp

Chris

[spudqueen]

Funnily enough I first noticed in a pub I was in last night, then going past an off licence today I saw it advertised in the window.

[ummmm]

I've known Magna's/Bulmers for a long time. Mainly from Ireland. I agree though, people have gone mad for it

[ugly_bob]

I first came across it when I moved to Tenerife in 2001. It had been there for a while then apparently. Didn't really come across it back in UK until early this year.

[Nummy]

apparently cider is making a big come back - sales are up 400% !!!

[Pebbles]

I personally cannot see what all the fuss is about.

Tried some last week after my son kept going on about it. I found it quite tasteless, and a bit flat. Pretty colour though.

I suppose it could grow on you after several bottles !!! :-)

BTW, bought mine in Morrisons, on offer �2.99 for a litre bottle