Any food producer in this country is entitled, under European legislation, to label food as "British" if the final part of the production process or even the packaging is performed in the UK. This means that turkey, pork and other meats can be reared elsewhere (probably to lower and cheaper standards of husbandry), shipped to the UK and sold to us as UK Produce. What chance does the consumer have to make informed decisions about what he/she buys and eats? The easiest way to avoid the products of Bernard Matthews and his ilk is to avoid buying meat products (processed or otherwise) in the supermarkets and to use local butchers and farmers markets. The difference is wonderful.