basically, you use softer flour and a richer dough, one with more egg and fat in it. If you don't want to experiment, try googling on bread machine recipes
I should have clarified that I need to find out how to make the inside of the bread soft. I suppose my problem with the breadmaker is that although it's nice it's not as nice as the pure white, really soft fresh bread that you can buy from supermarket bakeries. Am I hoping for too much?