Hi , my favourite is Shredded Wheat , I don't read the boxes any more , not since I was a child and there was a free toy inside , or you could cut out the mask face on the back , always waiting , of-course , until the box is empty ....ahem..
:-) x
i dont really do breakfast (unless its a fried one or porridge)
i know the saucepan lids only go for the ones with the free stff inside so the box defo has some poke when it comes to marketing