Limited Editions

[Blunderwoman]

Just what is the point of a limited edition special mars bar or whatever it is that they decide to put out. I can remember in the early 70's a 'limited edition' mint flavour Caramac. It was so gorgeous I used to binge on them every day, until they pulled the plug...b@****rds. ever since then they tease us with something new then, when you decide you love it, it's gone. Some sadistic choc exec. has to be at the bottom of it.

[glenis]

i know just what you mean ,i'm determined not to get addicted to the white kitkats that are in the shops at the moment-but it's so hard as they are really yummy

[MrIxolite]

Me too, I loved the Double Deckers with the nuts in. Why do they torment us so?!!

[trilobite]

What is the point? It's a marketing ploy - designed to get us talking about and buying a product that, in all other respects, is ubiquitous and established. (ie re-establish brand awareness and boost sales)
No-one would say to anyone else, (let alone post on a web-site)
" Hey! have you tried Kit-Kats?"
as they have been around for years (over 60 I think).
But bring out a new, limited edition version of an established brand, and it gets people talking and buying the product, as in "Hey! have you tried the new chilli, kumquat and mozarella flavoured Kit-Kat? You MUST buy one before they stop selling them"

[Blunderwoman]

Just as I thought , a sadistic marketing executive IS at the bottom of it!

[Gumbo]

I saw a program on TV a while ago which basically confirmed what trilobite says. Also they say the days of new choclate bars are long gone. Hence the rebranding of pretty much the entire Cadburys brand under the heading Dairy Milk.

[Michael H]

In 1979 while I was doing Russian language at uni, A group from my year embarked upon a rare visit to USSR via an exchange. This was at a time when Russia and the soviet union were closed to tourists and was like visiting another planet. Anyway, amongst other cultural activities we visited state owned chocolate and confectionery factory, number 26, in Moscow. This factory manufactured , not for the ordinary sov punters, but for the elite in their society, and is still etched in my mind today. This was a factory as you might have heard described Cadburys in the 1920's, I used to hear my gran telling me that todays version of well known bars were 'so much better' before the war, and being in this place I suddenly knew what she meant. Everything I managed to sample had a taste that I had never experienced at home. Ie they were still manufacturing to the same standard that they did in the west in the 20's & 30's, even the quality and appearance of the wrappers were like you saw in old adverts.....and the taste, to a total choccie like me.. Perfect heaven. Throughout the 80's the only eastern bloc chocs I could ever find here were Plums in Chocolate, in their lovely 1950's wrappings. Now they make them in a super modern factory and guess what, they now taste like s..t.