Strange, but true (apparently).

[Gromit]

Sainsbury's renames fish to spare embarrassment

The store has renamed Pollack as Colin because, it said, potential buyers were too embarrassed to ask for pollack, a cheap and plentiful cod substitute. After a marketing revamp by the designer Wayne Hemingway, and extensive market research, Sainsbury's hopes Colin will revitalise the market for the fish.

And no, this did not appear on April 1st.

[Beatrice35]

If this is true, this is hilariious?! ;-)
Feel kind of sorry for anyone with the name Colin now ;-) however.
This did amuse me Gromit so thanks for this :-)

[Gromit]

Sorry, here is the link

http://www.telegraph.co.uk/earth/wildlife/5112 736/Pollack-rebranded-as-Colin-by-Sainburys.ht ml

[Beatrice35]

Thanks for the link- very good, will have to purchase some Colin fish to try out methinks. Anyone know any good fish recipe links?
Bea :-)

[BilluSugger]

So it's Pollack Montgomorie , Pollack Farrell etc ...

[Gromit]

As it happens, I made some Fish Tikka at the weekend and it had very good reviews. I used cod, but Colin would work just as well.

http://www.indianfoodforever.com/non-veg/fish/ fish-tikka.html

[Julnar]

I think I'll give it a try.
http://www.cooks.com/rec/search/0,1-0,pollack_ fish,FF.html

[anotheoldgit]

but Colin would work just as well.

Is Colin also a Pole?

[Beatrice35]

Many thanks :-) Hubby loves spicy recipes, too!!
Warmest wishes, Bea :-)

[Gromit]

Beatrice35

the link differs from my recipe, he is what I do....

In a small blender add

6 teaspons Olive oil, 4 lemon juice and a small tub of plain natural yogurt.
Add a chopped red chilli, fresh ginger and a couple of cloves of fresh garlic. Add 2 tps Garam Masala, 1tsp dried chilli, half tsp, coriander, cumin and turmeric.

Whizz in the mixer, and marinate the fish (overnight).

Place in pre-heated hot oven for 10-15 minutes.

[libertie]

And apparently pilchards are being renamed Cornish Sardines to try and boost their popularity!

[Gromit]

Yep

http://www.independent.co.uk/news/uk/home-news /who-are-you-calling-pilchard-its-cornish-sard ine-to-you-536136.html

[libertie]

What's in a name right enough!

[wired]

The award winning film director Sydney (Pollack) Colin.
What a joke, I haven't purchased cod for many years since it was said to be endangered so I'm quite used to pollack, hake or whatever white fish is available. Don't know if I can buy fish with a familiar name! Who are you cooking tonight?

[Gromit]

And if you want to buy Trout, you can just ask for a Leslie Ash.

[BilluSugger]

A friend tells me that 'colin' French for pollack. Pronounced however you would in French , if you see what I mean

[craft1948]

what like cole-ann

[zxyvixy]

but Colin translated from French means pollock.its just a chavy load of !ollocks

[BilluSugger]

craft, I guess that's what he meant ,

[bentaxle]

I suppose cockles is next

[obNOXious]

Yeah but if you translate it from the french and pronounce it 'cole-ann' then it's just making it worse, sounds like colon (specially in a northern accent) which is even more ridiculous.
I love it, middle class yuppy idiocy at it's very best, brilliant!