What does it matter? Those companies weren't Efficient - some of them hadn't sacked anyone for years. Tesco, Sainsbury, Safeway, they're all doing well. Who cares if the fruit tastes of nothing, future generations won't know what an apples tastes like anyway. We all put the same stuff in the stores, so people have to buy it. Then we say it's "popular". As long as we're making lots of lovely money, we'll grab the headlines and Business Men will be glamorous and exciting. This is Progress and after all, you can't stop Progress, so it must be good. And this is what they do in the USA. so it must be right.