Coca Cola Vs Budget Supermarket Brand

[tourdeforce]

Helllo Folks.

The missus has just arrived home with a bottle of Coca Cola that she paid £1.75 for.
Yesterday I paid 39p for a bottle of 'Premium' (i could have bought one for 18p) cola from a budget supermarket.

Is the price difference ALL down to marketing or is the Coca Cola brand more expensive to produce? Any links to backup your findings?

Your help is and always has been very much appreciated.
Looking forward to your answer in anticipation.
Mr DeForce

[starone]

I think you will find the taste is different. When I tried cheap brands the kids wouldn't drink it. In the end I had to go back to the dearer ones.

[albaqwerty]

£1.85 here for a 2 litre. I'm convinced cheaper ones have even more sugar than the branded ones.

[ummmm]

I would never ever ever never buy 'premium' ranges or 'value' ranges....no no no

It's either 'Coca Cola' Or 'Pepsi'

I would always opt for coke...OH goes for pepsi.

The sh!te that you're buying is like eating artificial sweeteners and colouring....you'd need a drink of water after..

[mike11111]

Not being a Coke drinker, I suppose it's all to do with quality, as well as brand name. I can buy 100 tea bags for 40p at a local discount store, but wouldn't soak my feet in them, let alone pour it down my throat.

[tourdeforce]

Hi Starbuck.

I don't dispute that they taste different and MAYBE costs a few pence more to produce the Coke.
I am just trying to find some justification that it was more than 400% more expensive.

[ummmm]

Because it's 400% better....

I wouldn't drink the cheap stuff if I was dying of thirst. I would bypass it and still beg for water....

[jno]

is that for 2 litres? Price comparison here:

http://www.tesco.com/whatsinstore/search.asp

God only knows what you'd get if you paid 18p for two litres, that seems an impossible price. But if you prefer the taste, go ahead.

[starone]

I agree with ummmm. Force, if I wanted to pour it away down the drain I would buy the cheaper one, it is just a complete waste of money. The kids all like pepsi or cocacola and no other. It's the same with cereals. If I buy supermarket own make ones they just get left. I tried cornflakes myself and they tasted like cardboard. So there you are, I suppose if you like cardboard you will buy own make cornflakes, but I prefer (am I allowed to say this, I hope so) Kelloggs.

[mike11111]

Without wishing to sound like a snob, I think that most of this stuff is aimed at the lower end of the market. I was once stood behind a woman at the checkout in Morrisons who had a trolley filled with 24 'Value' loaves of bread and 'Value' baked beans. It transpired that she ran a B&B.

[tourdeforce]

Thanks for all replies folks,

I agree with most of what you said about taste and quality etc, but you seem to be missing the point of the original question.

I am looking for hard facts and figures about the profits from a 2 litre bottle at 39p and a 2 litre bottle at £1.75 taking into account that 99% of the ingredients of both bottles are exactly the same.

[mike11111]

99% is water. It's the extra 1% which makes the difference (or the extra inch, as I was brought up to believe).

[JohnnysAmusements]

Nearly ALL of Coca Cola company's products in the UK (bar Coke) have been completely RUINED by the addition of Artificial sweeteners. It makes me sick that they are forcing people to drink this muck. OK for DIET products but NOT everything else.

[ummmm]

Trying to get your count up....

[buildersmate]

Running a global brand and the marketing that goes into it is very very costly (yes, I have worked for one of these companies in a reasonably senior capacity).
The cost of the raw materials for supermarket brand is tiny - perhaps a few pence. The cost for the raw materials for Coke is also tiny - perhaps 2x a few pence.
Bottling lines are similar in cost to run.
The fixed costs, packaging, distribution and retailer margins account for most of it. How else do you think 2 for 1 offers exist?

[MrIncredible]

If we have Cheap Cola then I tend to try and over power the taste with a healthy drop of Barcardi, cheap Lemonade even healthier drop of Gin (theme running here!!!)
nearly always buy a branded pop wether it is R Whites or Coca Cola, certainly tell the difference to cheap supermarket one's!

[buildersmate]

Very good, but is the price difference ALL down to marketing or is the Coca Cola brand more expensive to produce? That was the question.

[starone]

Don't know is the answer then, but I suspect probably not.

[DTCwordfan]

buildersmate - you will need someone from Coca Cola to answer that one and I am not phoning the friend who I know works very high up in there at the European top mgt level..... my guess is yes and, of course, CC spends a lot on advertising and promotion - far more than the supermarket/discount brands.

By the way its increasing t compare these prices with a litre of gasoline/petrol at the moment.....though to be fair the majority of the price of that is excise duty and VAT

[buildersmate]

DT - I must admit I'd never thought of trying Unleaded as an alternative mixer in my Bacardi, or were you envisaging a Coke in my tank?