Hi Mrs What. Re: Building Regs. I guess what the others aren't aware of, is that yours is a renovation ...... not a new build. As such, they can't insist on the latest regs, provided you're not making the overall insulation level worse than it was. As you're having a new roof structure, windows etc, then there'll be plenty of new insulation involved. That tiled floor is going to be mighty cold though :o(
The products you link to ........... one is Bitumen based.......... not ideal for direct tiling, but possible. It used to be used a lot, but with a sand & cement screed laid on top........ then tile on the screed. Used properly, it provides a good, durable barrier.
The other one is just a brush-on waterproofer. I don't think it would provide a proper barrier.
The best kind of paint-on products are similar to Al's suggestion. Cementitious, they're called :o)))
I've used "Vandex" in the past. A similar, very effective product.
Also, years ago I remember using a 2-part poyester based one called "Polybond" if I remember correctly. I think it was "Polybond Q19". I'll check that for you. Superb product similar to polyester resin (used in fibreglass cars bodies etc). 2-pack with a hardner.
Since you're going to be tiling. I'd do what Al suggests, and go with a cementitious.
I have to agree with Jack and BM about the insulation though, for your comfort level. Is there any reason why you can't lay insulation over a membrane, on top of the existing floor .............. then chipboard and tiles?