ChatterBank1 min ago
A Fish Called, 'colin'?
18 Answers
We've probably all heard of a fish called Wanda, but on 'In it to win it', tonight there was a question, 'Which of these fish is known as Colin?'. Is that a commonly used name for whatever type of fish it was?
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In 2009, U.K. supermarket Sainsbury's renamed pollock 'Colin' in a bid to boost ecofriendly sales of the fish as an alternative to cod. The supermarket also suggested some shoppers may be too embarrassed to ask for the species under its proper title, due to its reputation as an inferior fish, and its similarity to a popular English swear word (b0ll0x). Sainsbury's, which said the new name was derived from the French for cooked pollock (colin), launched the product under the banner "Colin and chips can save British cod."
In 2009, U.K. supermarket Sainsbury's renamed pollock 'Colin' in a bid to boost ecofriendly sales of the fish as an alternative to cod. The supermarket also suggested some shoppers may be too embarrassed to ask for the species under its proper title, due to its reputation as an inferior fish, and its similarity to a popular English swear word (b0ll0x). Sainsbury's, which said the new name was derived from the French for cooked pollock (colin), launched the product under the banner "Colin and chips can save British cod."
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