Yes, what bothers me is how much heat the blinds reflect into the air gap between them and the glass/polycarbonate roof, which could convect to a level higher up than the window vents and warming up the roof structure. Also, afaic, the pleats are just another absorption/re-radiation surface, spreading as much heat downward, into the conservatory space, as it bounces back to the outdoors. Their brochure isn't lying but isn't telling the whole story either, imho.