Right, it works like this.
There's a stack of bricks inside that store lots of heat. The casing around the outside is insulated to stop that heat getting out (too quickly).
The input setting controls the amount of heat going into the bricks during the night, as Peapod says. Higher setting = higher temperature reached inside by the bricks before the thermostat cuts out.
The output setting adjusts a mechanical flap in the outer casing that allows more heat out. Higher setting = bigger gap, so higher rate of heat getting out from the inside.
Most storage rads work on Economy 7 tariff, this allows you access to cheaper electricity at night, when no-one else wants it. That's when the heating up should occur. Some tariffs have an afternoon boost for a couple of hours, say 2-4pm. This was done to try and overcome the valid criticism that these systems have most heat output capacity in the mornings (when many people don't want the heat as they go out to work) yet are running out of energy by early evening (when folks return to home). Yours may have this.
What is not possible is that it is using cheap Economy Seven electricity if it is heating up at 9pm in the evening - are you sure it is connected to a dual tariff, cheap meter????
Armed with that basic info, you should now be able to fiddle with the controls to try and get the optimum solution for when you want heat.