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Fridges, freezers, washing machines and driers etc...
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Why are 'White Goods' white?
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In answer to your question smudge, Morello's question is correct. Electrical goods usually found in kitchens (eg fridge, washing machine, cooker) are normally referred to as 'white goods', because traditionally thats what colour they were. All the other stuff (TV, stereo, radiogram[if you are that old!]) are 'brown goods' as they usually were, more or less, brown.
In case you are inferring that wall-to-wall white white-goods is unimaginative, then I would agree. We have a fridge-freezer, washing machine and dishwasher, none of which is white - or stainless steel for that matter. I have sometimes wondered how well a manufacturer might do if he chose to offer a limited range of colours but very few in Europe seem to, whereas it is not uncommon in the US, especially with fridges.
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