considering there have been mail outs, TV adverts, radio adverts, billboard adverts I'm at a loss to figure out why this is taking anyone by surprise!
Although when I pointed out the TV adverts to somebody fairly local to me when they complained about losing their channels after the switch over their response was "I haven't seen the adverts, I don't watch TV"
I'm rarely lost for words, but I really didn't know what to say to that one!