So:
2 k squared + 3 k -2 = 0
First, again as FF notes, the example is wrong... (sigh, what even is the point of an example if it's done wrongly?)
Secondly, I honestly can't see the point in trying to reproduce an explanation that looks to me to lead to the wrong answer sometimes and doesn't really explain what's going on, so I'm going to provide my own explanation. Below, I use ^2 to mean "squared" and * to mean "times", and I've indicated each multiplication explicitly.
1. Let's suppose that you have already factorised the equation a*x^2+b*x+c. You'll get two brackets, each linear in x, of the form (p*x+q)*(r*x+s). Now what we do is expand the brackets again! We find that:
(p*x+q)*(r*x+s) = (px)*(rx)+(px)*(s)+(q)*(rx)+(q)*(s)
= (p*r)*x^2+(p*s)*x+(q*r)*x+(q*s)
= (p*r)*x^2+(p*s+q*r)*x+(q*s)
2. Now we already know, though, that:
(p*x+q)*(r*x+s)=a*x^2+b*x+c
There's an important theorem that says that two polynomials are the same if they have the same coefficients (which are the numbers a, b and c in a*x^2+b*x+c). So we conclude that:
p*r=a
q*r+p*s=b
q*s=c
3. If we are going to do anything with these equations, then we had best hope that the numbers p, q, r and s are whole numbers. (If not, then we revert to the mundane approach of the quadratic formula.) So now we start trialling whole numbers that divide a and c and compare them with b to see if we can get a match.
4. Now for an example, then!
2*k^2 + 3*k - 2 = 0
5. We see that (in my notation) a=2, b=3, c=-2 (don't forget the minus sign!). Therefore, in terms of the "solution" (p*k+q)*(r*k+s):
p*r=2
q*r+p*s=3
q*s=-2
6. Let's write out all the possible whole number factors of 2, which are (1)*(2), (-1)*(-2) only, and all the possible factors of -2, which are (-1)*(2) and (1)*(-2) only in this case.
7. Let's match these up to values p, q r and s and see if the combination p*s + q*r equals 3:
Guess: p=1, r=2, q=1,s=-2
p*s + q*r = (1)*(-2)+(1)*(2) = -2 + 2 = 0 FALSE
Guess: p=2, r=1, q=1,s=-2
p*s + q*r = (2)*(-2)+(1)*(1) = -4 + 1 = -3 FALSE
Guess: p=2, r=1, q=-1,s=2
p*s + q*r = (2)*(2)+(-1)*(1) = 4 - 1 = 3 TRUE
Yes, it works!
8. So we put these values of p, q r and s into the form (p*k+q)*(r*k+s) to give:
2*k^2 + 3*k - 2 = (2*k -1)*(1*k+2) = (2k-1)(k+2)
9. Finally, we are solving 2*k^2 + 3*k - 2 = 0, which, as we have shown, is the same thing as solving (2k-1)(k+2) = 0. In words this is the same as saying, basically, "something times something else is zero". But this is ONLY true if one of the two things you are multiplying together is itself zero!. Hence:
(2k-1)(k+2) = 0 is the same as saying 2k-1 = 0 OR k+2 = 0.
10. Rearrange, and you get k = 1/2 OR k = -2, as your two solutions. And we're done!