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Ocado. Favour, Please

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barry1010 | 17:13 Sat 09th Apr 2022 | Food & Drink
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Could you please check out the Ocado site and let me know how much they are charging you for a side of sockeye salmon? I believe they use dynamic pricing and is trying to charge me more as I buy a lot of it.
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The pricing, for anyone not logged into the site, is shown as £16.50:
https://www.ocado.com/products/leap-sockeye-salmon-side-411790011
Question Author
Thanks, Buen, very helpful
That's the same price as that being picked up by Trolley.co.uk, which gives prices for all UK supermarkets:
https://www.trolley.co.uk/product/leap-sockeye-salmon-side/ZBW117
yes - £16.50 for 450 grams
Sorry - crossed posts - that was by a firm called Leap
Question Author
It’s getting expensive, it used to be on offer a lot at Ocado but hasn’t been for months. I suppose I’ll just have to pay up. Sainsburys used to sell it but haven’t for ages and M&S never has it in stock
I think Tesco has it on Club
card offer at present.
If you click my link at 1817 above, you can run your cursor over the prices at Ocado for the past year. (See 'Price History'). You'll see that it was the same price as now a year ago but dropped to £12.79 for a couple of periods last summer and to £13.59 in the run-up to Christmas. It was priced at £14.50 for a while a month or so back.

That price history tool is very useful for checking out whether supermarkets' 'special offers' are actually really that special at all. Asda, for example, will advertise wines at reduced prices but using that tool shows that they've simply put them up for a couple of months or so, allowing them to drop the price back down again later and claim that it's a discount.
>>> I think Tesco has it on Clubcard offer at present

Well spotted, Rosie!
https://www.tesco.com/groceries/en-GB/products/271340240

Don't trust all their Clubcard prices though. For wines, for example, they're often no lower than the regular prices in Asda and Morrisons.
Chris, do all supermarkets allow you to see the price history?
I've never noticed.
Isn't it also possible that something like salmon is seasonal...and even if farmed...the price reflects that?
Barry was asking about sockeye salmon which that one at Tesco isn't.
>>> Chris, do all supermarkets allow you to see the price history?

The supermarkets themselves might well not but Trolley.co.uk tracks prices exceptionally well. Where a product is sold in several supermarkets though, it will only show what the lowest price was at any particular time, rather than indicating the individual prices for different supermarkets. For example, if you take a look at this wine, you can see that the cheapest current price for it is £6.50 in Sainsbury's:
https://www.trolley.co.uk/product/casillero-del-diablo-merlot/JQK438
The price history function though shows that it's been available for £6 in at least one supermarket at a time for much of the past year, except for a couple of brief periods when you couldn't buy it for under £7.50, as well as for the past month or so (when it's also been at least £7.50 everywhere).
That's handy to know Chris.
Question Author
Thanks all
PS I don't think ocado do dynamic price to individuals. they might put the price up for everybody but not for individuals
Question Author
Thanks, wof

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