It's to do with the way they discharge. The amount of energy you can get out of a battery is very depenent on the rate of discharge of the battery and the temperature. If you try to pull a lot of power from an alkaline battery, the battery will die quickly with a lot of power still strapped inside the batter. You can pull 100mA from a standard AA battery for about 25 hours, but you can only pull 250mA for about 8 hours. Things get much worse with even higher discharge rates or when the temperature is low. aT -20C, a standard AA will last only 1/8 as long as it will at room temperature under high discharge rates. Lithium batteries are better than standard alkaline batteries under high drain conditions and much, mcuh better than standard alkaline batteries in the cold.