Actually, I see I didn't clearly state the earth's rotation has slowed... speed has nothing to do with gravity, which is a centripetal force by the way. The rotational force is centrifugal.
The Earth's oblate spheroid shape was more pronounced when it was younger and spinning faster. One source indicates that it currently bulges 27 miles at the equator, whereas it was at least 15% more pronounced early on.
There are, apparently, a number of reasons the planet has been slowing, such as tides, solar winds, geomagnetic storms, and gravitational effects of the moon and other planets and finally entropy. The planet was set in motion, as was the rest of the solar syatem and, indeed, the entire universe, as the galactic and planetary bodies coalesced from the original creation event some 14.5 billion years ago (the earth is estimated to be about 4.5 billion years old)....