Food & Drink3 mins ago
ALDI type supermarkets
5 Answers
Does anyone know why Aldi, Lidl etc give all their 'own brand' lines such contrived and obviously made-up brand names? Whereas M&S and all the other stores brand their own lines with their own universal brand, which I think is more honest, these others confuse the public into thinking they are choosing between a variety of brands, when indeed they are not!
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For more on marking an answer as the "Best Answer", please visit our FAQ.Many manufacturers of leading brands also manufacture 'private label' goods, but strictly to the particular clients specifications. My grandmother used to work at Burtons biscuits where they also made biscuits for Marks & Spencer on a separate production line. this was because the M&S biscuits were actually made to a higher quality and with thicker chocolate than the standard Burtons product!
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