It is on the promenade LongVodka, so quite easy to find. Ask anyone though and they will point you in the right direction. Did you know that the Midland Hotel, a famous art deco hotel has recently reopened? Worth checking out whilst you are in Morecambe.
http://www.midlandmorecambe.co.uk/
Morecambe is not far from Blackpool, and only about 5 miles from Lancaster. It 's also not very far from the Lake District (you can see the Lake District Hills from Morecambe, which has one of the best views in the country), so depending on your interests you could stayin/visit one of those places aswell.
For more information on Morecambe visit
http://www.citycoastcountryside.co.uk/site/mor ecambe-and-heysham