Is There An Accurate Way To Track Conversion Data For Offline Advertising Campaigns? I.e. The Number Of Downloads Of A Mobile App That Is Promoted On Coffee Sleeves?

[directsynergy]

To add clarity to this question, let’s say I am promoting a Mobile App and the objective is to get people to download my App. If I were to run an online advertisement campaign, there are software and tools available (i.e. Google Analytics) for me to use that allows me to precisely track the conversion data i.e. the number of people who downloaded a Mobile App as a result of the online ad, etc.

However, when it comes to the offline advertisement world, how can I track the conversion data? For example, if I were to promote a Mobile App on a coffee sleeve, how can I track the number of conversions that resulted from advertising on such offline mediums? Is it even possible?

[Zacs-Master]

You can't track the conversations but you could use a specific QR code to show how many people had at least looked at the app.

[Buenchico]

If you host the app at two different URLs (or host it at one URL but have two separate URLs, both of which forward to the main one, for the two different advertising campaigns) you only need to know how many people used each of the two addresses in order to see which campaign they were responding to.

[TheChair]

As Buenchico says - and this is just the modern equivalent of how advertisers used to track which printed ad you were responding to:
the address always included a department which was different for each of the media that they wished to track.

[directsynergy]

Thanks for the response everyone.

Some people will go directly search the App in Playstore/iOS when they see the ad (rather than scanning QR code or using the link). How can we track downloads from searching in the stores which came as a result of seeing the ads on the sleeves? Is this even possible?