Who is legally responsible for an eBay auction?

[bigbubba]

If an eBay user name is (for example) smart-cars, but is a registered business account and the listing is clearly marked in large letters at the top with 'ABC Company Ltd.' then who is responsible for the listing?

I would think that it would be 'ABC Company Ltd.' as they are making the offer of sale. The username in my opinion is just an identification and not the person responsible for the listing as most usernames are nondescript.

If the account was a registered business account but the name on the account was an individual who was the point of contact in the business then would he be responsible for the listing even though the offer of sale is in the company name?

Thanks,
Bubba

[Catso]

No one else seems to want to answer so I will because people seem to like disagreeing with me and so you should get some more answers now.

bubba, I would say the business account is the responsibility of the business. The username and the person doing the listings would seem to be irrelevent to me; if it's a business account then the business, as an entity, is accountable, not any individual.

I suppose it depends upon exactly the form of the signup with ebay, but as I've never seen the business signup, I don't know.

And that's not to say someone might not have told the whole truth when signing up as a business - there might not be any such company - I don't know if ebay check.

[bigbubba]

Bump!?