Advertising Jobs

Advertising Jobs

Advertising is one of the fastest growing markets out there, and this is demonstrated by the number of jobs available in the sector. Even though the recession has hit many companies hard, there is always a need to advertise (even in times of financial worry), and thusly the industry has survived through one of the most tumultuous financial periods in history.

Roles within advertising vary deeply depending on what area of media you are looking to progress in. If, for example, the company you want to work for provides advertising in the press, you may be required to write copy and publish it through newspapers, magazines and the internet.

An advertising job is great for people who like to have serious involvement on projects from start to finish, and at project management level you get to do all that and more.

Advertising agencies like to hire people who are innovative and creative, so if you believe you have some good idea that can be used across a range of platforms then this may be the career for you.

If you’re interested in developing the client campaigns, you may be more suited to a career as an advertising account planner. This role can be specialised further, into a visual art director or an advertising copywriter. The art director deals with the visual aspects of the campaign, and will develop this in accordance with a brief from the client. The copywriter deals solely with the words of the advertisement, and is responsible for catchphrases and slogans etc. as well as running press releases and social trending on Twitter and Facebook.

Many advertising companies now engage their users directly through social media tools like Twitter, so people with experience in community management are likely to do well within an advertising company.

Those in the industry will tell you its very rewarding to see your hard work and dedication make it to the final stage, for example, producing a TV advert that garners a lot of interest and success.

Career development within the advertising sector can sometimes be a long process, but with enough innovation and hard work you can make it to the top level within 10 years.

Salaries can differ from agency to agency, but those going in at entry level (internships, runners) can expect to earn upwards of £15,000, with top level executives earning above £50,000 if you stick it out for long enough in the industry.

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