the new maxim advert

[NORMANTHEDOG]

i am quite honestly amazed at the new maxim advert which has just been shown at quarter to six in the evening.the advertising standards agency seem to think that it is just fine to show two guys kissing and not just once but twice .i dont think its unreasonable to expect this sort of television to be shown after the watershed.idont find this in the least bit entertaining.by the way this is not normanthedog its his wife

[Greedyfly]

Personally I have'nt seen it but the idea doesn't spark any fury in me, I guess the advert is simular to the magazine - appealing to a specific audience. But I agree with the watershed thing, they do show some ridiculously close to mark stuff on tv too early at times.

[Morrisonker]

they aren't kissing, if you look more closely you'll see they have a hand between their mouths. It's supposed to be tongue in cheek but even so, I don't see why gay kisses can't be shown before the watershed, especially when the language in some of the day time TV is a definately post watershed material, specifically one of the BBC 1's afternoon plays recently, which had b*tch mentioned a few times.

[Fat Boy]

I guess my watch must be fast - the last time I checked it was the year 2006. I'm not a gay man but I think "it is just fine to show two guys kissing", whether they use hands or not. Was it the filthy act of kissing you object to or just the fact it was two blokes?

[NORMANTHEDOG]

it was the fact of my 2 young kids having to watch that sort of thing before the watershed.i dont think its appropiate at that time of day.thanks

[Fat Boy]

What time of day are men allowed to kiss each other then? And when should they stop in order not to further offend homophobic bigots? Bedtime? Before breakfast? For God's sake whatever you do don't click here

[Satin7]

What is wrong with 2 guys kissing? My daughter is 10 and is more than aware that men can be together aswell as women and seriously has no problem with it! I think the problem lies within yourself. There shouldnt need to be a watershed for a kiss! Open your eyes to the world!!

[NORMANTHEDOG]

Satin 7,you drag your kids up your way,i will bring mine up the way i think is right.

[Satin7]

She most certainly isn't dragged up. And we all have a right to our opinions - granted. It really is no wonder we live in a homophobic society where being GAY is still out lawed by people like you. Explain to me what really is wrong with 2 men kissing??

[weekutch]

OK! Its just kissing, Who cares if its a guy and a girl, 2 girls, or 2 lads... It doesnt really matter... If it had been anything sexual... you could complain.. but it is just kissing... ACTUALLY its not even kissing... It is 2006, either stay in your little world, or come into reality!

PS: I am a 17 year old straight lad and I find it anoying that some of you people are so narrow minded...

PPS: Well done to all the cool people who dont give two hoots haha

[Steve_Luts]

Perhaps if you feel so strongly you could explain the good old British concept of humour to your kids in the context of this advert, rather than go on a minor moral crusade to protect them from this filth?

For those unfamiliar with the ad, its two blokes pretending to kiss on the sofa, their girlfriends return from the kitchen to "catch" them and go crazy, the guys are then seen celebrating that they are now brutally & efficiently single, so they can hope to pull one of the 'high st honey' types in this month's Maxim. I thought it was funny, but hardly hilarious (I'm 33, straight male)

Its hardly offensive, and I would like to think that any half-switched-on kid would see the funny side too - have you asked your kids what they think of it?

BTW - the ASA don't decide what goes out when, before it goes out - that is the collective responsibility of the advertisers, their ad agency, and the TV bookers - all hugely experienced people who would have given the subject nature due consideration as to its suitability. If you don't like its pre-watershed timing, complain to the ASA - their website tells you all you need to know. Tenner says they do nothing, as in modern Britain it is hardly shocking TV.

Failing that - do you know where your TV's 'OFF' button is?

[4getmenot]

Actually they have a different Maxim advert before 9 where they kiss their hands for people like you. Why I dont now as surely by now we've had all sorts of gay/lesbian kisses on soaps. It is 2006!!

[camberlad]

NORMANTHEDOG (Wife)- I feel so sorry for you! It seems that you really do not know how to debate. Insulting Satin 7, and her draging kids up.... I some how think that its more the other way around. You are sheltering your children from what is in the Big Bad World.

My two younger brothers know that I am gay, and have done since they were 6 & 4 (they also know I have HIV) They have also seen me in bed with my partner when they stayed with me. They have also, heaven forbit seen me kiss my partner!

I also think its funny that you have not mentioned the watch advert when you see two men really kiss!