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sprayermick | 08:50 Sat 19th Oct 2013 | ChatterBank
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After the highly controversial price hike by Camelot doubling the cost of a lottery ticket from £1 to £2 lots of people said they would change to the Health Lottery or the Postcode lottery, also many syndicates said they would no longer play so has anybody seen or heard of how Camelot have faired since the price rise?
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I was wondering that.
No, but id be interested to hear how it affected them.
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I did see a news item after the first saturday of the price rise saying that a Health Lottery spokesperson said that the sale of their tickets had "Almost doubled" and that Camelot declined to comment on their sales.
Camelot said " although the price was doubling so were the prizes". Wednesdays jackpot would be 3 million and Saturdays would be 5 million. Tonight it is a roll over yet the prize is not 8 million but 6.2 million.
the prize fund for five plus the bonus ball has also been slashed!
I read somewhere that Camelot were well aware they would lsoe a lot of punters - but worked out that revenue would be up.
...lose...
I too would be very interested. Really quite surprised their was not greater indignance at the prospect of Camelot doubling the cost to play.

Hopkirk is quite right of course - if you increase your prices even only a very small amount you will see a proportionately greater profit, even taking into account some loss of business- double your prices and the profit is all the greater.
Then again if they are also doubling the prices... well, I'm sure they've done the sums and I haven't. I don't play anyway, so not particularly bothered one way or the other.
i cancelled my online account and just buy a thunderball if i remember
It seems the lottery price hike and rules changes was a major misjudgment on the part of Camelot - they have seen there profits plummet for the first time since their launch in 1994, down almost 6% - http://www.dailymail.co.uk/news/article-149115/Lottery-ticket-sales-fall.html.

The Health lottery and EuroMillions have managed to pick up a lot of the National lotteries disgruntled players and some of the better alternative

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