agree with saxy. i would say i really enjoy maybe 19 out of 20 of the richard and judy choices, and have bought just about all of their club selections (summer reads, book club, etc.). as we're on an economy drive, my husband has started to read through them, having discounted them as 'womens' books in the past, and has been surprised that he's enjoyed those he's read so far. not surprising to me though, as i believe they're aimed at both men and women.
for me, it takes the randomness out of choosing a book and the disappointment and waste of money involved if i don't like it. it's also meant i've read books i wouldn't have bothered with in the past so has broadened my horizon in terms of the books i read, which can only be a good thing. i always wait for their special offers on-line and rarely buy them in the shops.