B****y Adverts!

[excelsior-1]

advertising breaks are getting longer and more frequent than ever ---- four breaks inside a one hour programme

i have just timed one break at five minutes, and it cut in while the opening credits were still rolling on my programme


damn frustrating!

[berniecuddles]

that's why we record everything on sky excel watch it later and whizz through the ad's!

[roopower]

I watch most of the programmes I want to see on Catch up - no adverts! At this rate no-one will watch the programmes at the set times and therefore won't be watching the ads.

[Fanriffic]

Adverts are becoming annoying. Constant interruptions. You end up losing interest in the programme you are watching therefore not bothering.
Commercial TV channels are starting to copy American TV.

I remember watching an episode of 'Friends' from the USA years ago and they show adverts straight after the 'intro segment' before the title music. It was so frustrating.

UK commercial TV channels need to be careful that they don't alienate their viewers with too many adverts or they will lose viewers making the adverts pointless. Advertising companies then won't book time slots in the TV schedules as the costs involved don't justify the target audience.

It's just greed on the broadcasters part.

[sir.prize]

And that frustrating habit of ITV when they reduce the credits to almost invisible while they spout on about Mr Selfridge's return or an upcoming repeat of boring Downton Abbey. Damned stupid - especially when hoping to identify a particular actor.

[boxtops]

I thought they were always every quarter-hour anyway - 4 breaks in an hour?

[Mojo-Jo-Jo]

This is interesting to me as I don't own a television, so adverts are a rare treat for me and I still find them fun to watch. Maybe it's just ad-exhaustion.

[China Doll]

I also don't have a telly (well a working one) and no intention of getting one so I am also a catch up kind of person and it's fantastic. My loathing of adverts is one of the main reasons I don't want a telly.

[Fanriffic]

Totally agree with you on that one sir.prize. Does my nut in.
I always rely on the Radio Times magazine to check the Cast List on popular programmes.

Why do they do this? Everyone now has access to TV listings and On-Screen EPG so there's no need to do it. We know whats coming on next thank you.
I can feel my rage urging me to write to Points of Views. Arghhhh.

[Captain2]

How about commercial radio? I don't watch TV, radio is my friend, but it's getting a bit much now when 'an hour' on a station such as TALKsport is reduced to approx 24 minutes programme time.
There are, in one hour:
Two News, Weather and Sport breaks,
Two Traffic report breaks,
Adverts leading up to, during and after each of the above,
Four sets of 'Here's what we will be discussing after the News/Traffic Break', and
Four sets of 'Here's what we will be discussing in the next section of the show.'
I find it really depressing. I know they have to take advertisements to make ends meet, but there is a limit.
(And don't get me started on 'The Show.' It's a Programme NOT Show).

Rant over.

[sir.prize]

Fanriffic - unfortunately Points of View is a BBC programme

[excelsior-1]

sir.prize, you have noted another pet peeve of mine - voiceovers!

i can be quite happy reading closing credits and enjoying the soundtrack when suddenly the screen is minimalists & someone starts yakking on about other programmes..grrrrrrr!!

[excelsior-1]

(minimalists?)

minimalised

[Mojo-Jo-Jo]

Yeah I hate that too Excel, especially as one of my friends edits a major programme. I wanna see that :)

[seadogg]

Record the few commercial TV programmes that are worth a look and replay on a Humax recorder minus adverts. The Beeb is also taking liberties with constant trails to forthcoming progs. and that endless pushing of TV licences.

[Mojo-Jo-Jo]

I feel very proud that the BBC now accept that I don't need a license. It's a little YAY victory.

[hc4361]

When advertising really is not effective due to viewers whizzing through them after recording the programmes or watching on advert-free catch up services, how many commercial tv channels will close down altogether?
There is only so much advertising revenue to go round and channels fighting for a slice of it will have to become ever more competitive, lowering the cost of advertising.
Something will have to give.

[tonymclark]

There are only 12-minutes of advertising allowed per hour in peak time (around 9-minutes at other times like day-time TV), the rest is made up of trailers for other programmes and continuity announcements.

[hc4361]

The continuity announcements are supposed to stop viewers channel surfing and keep them watching.

[boxtops]

I hate that continuity overlapping at the end - you don't get time to savour a good programme, or recover from something thought-provoking, before they are banging on about something else.