Susanna Reid - Another Itv Debacle?

[andy-hughes]

Does anyone else see Susanna Reid's much trumpeted move to ITV as a disaster waiting to happen?

You would have thought, after the utter shambles of Chiles and Bleakley, that ITV would have learned its lesson - it appears not.

There was the so-called 'chemistry' between the two, which, if it was ever there, evaporated pretty fast, leaving Chiles exposed as what he was - a sulky humourless man way out of his depth and comfort zone at that time of the morning.

Now, ITV bangs on about how 'the nation loves Susanna ...' while apparently ignoring a simple fact - the nation 'loved' Susanna while she was on Strictly Come Dancing, a high-profile ratings winner where tv people get to dance with varying degrees of ability. Susanna was in the weeekend evening viewers' orbit for about three months, and her profile rose because of the show.

To try and parlay that into a five-days-a-week show at the other end of the viewing day shows fatally flawed optimism, and an assumption - that 'the nation loves Susanna' that is utterly unproven.

One of the reasons why BBC Breakfast is so popular is because the ITV alternative is so dreadful - so to swap one for the other is pretty risky to say the least.

I predict tears before lunchtime - anyone else?

[ummmm]

I don't rate her as a presenter and the last thing I want is to watch adverts in the morning.

[Hopkirk]

I can see it working - she was popular before Strictly.

[Robinia]

Oh no, where is she moving to, Daybreak? I want to be sure to miss it....the nation doesn't love Susanna does it? I don't know anyone who does.

[emmie]

Chiles was always humourless as to Ms Bleakley, enough said
Perhaps its the move to Salford that did it, did she go, unsure, but she might have been asked and refused because of family commitments.

[Hopkirk]

Alba and JJ love her.

Don't you remember the "Susanna Watch" threads?

[Sqad]

Is, not in the least interested one way or another.
If she gets more money, then good for her.
Quote from mrs sqad who knows all about these things,
" She is an arrogant bag"

So that is that.

[TWR]

It it something to do with ££££££££££££££££££££££££££££££££££££££?

[emmie]

this isn't a done deal, they are in talks.

link to BBC
The Breakfast programme moved out of London to the corporation's new BBC North HQ in Salford two years ago but Reid declined to make the switch full time, commuting from her London home.

[Robinia]

Yes, I remember the (avoided) Susanna threads..."Alba and JJ love her" but I don't 'know' JJ and Alba :)

[askyourgran]

No to Susanna, she showed far too much front for a morning programme, put me off my cornflakes. I don't think she is particularly good looking either, I think she got through Strictly purely on her ego.

[emmie]

so currently she commutes back and forward to Salford, can't be much fun, she gets paid 250k for her work, nice earner.

[murraymints]

can't stand the wummin !

[emmie]

i don't watch breakfast tv, it irritates me no end.

[saintpeter48]

how anyone gets the time to watch TV in the morning I don't know!! Give me Radio 5 Live anytime, very informative and Nicky Campbell is a great presenter with a wicked sense of humour!

[emmie]

nice Classical music, and they don't rabbit on and on

[grumpy01]

Rather see snobby Bill Turnbull leaving.Hope Susanna doesn't develop a rifle site on her nose like Julie Etchingham,she is forever looking down it.

[Baldric]

I think it will take a lot more than Susanna to rescue ITV's Daybreak, it would be a career stopper imo.

[Sipowicz]

I don't watch morning/daytime TV, I prefer the radio.

[Baldric]

I usually have 24hr News on but if OH is about it's BBC Breakfast.

[barney15c]

The trouble with people like Susannah and Cristina Brinkley is they saturate them with all sorts of projects, and more often than not the public will tire of them after seeing them for the umpteenth time that week. CB bores the @rse of me anyway.