Trinity Mirror's New Day Newspaper To Close On Friday

[mikey4444]

http://www.bbc.co.uk/news/uk-36209318

Didn't think it would last very long...too many features and not enough serious news. Nothing like as good as the I Paper.

[Gromit]

It was junk. Dull, unengaging and badly done.

It was competing with the Metro which is free, but New Day cost 50p.

Break even was about 100K copies and they are selling about 35K copies, so they probably lost £millions in 9 weeks.

I don't think it will be missed.

[mikey4444]

Me neither Grom !

[jno]

I never even saw one despite living only somethingteen miles from Fleet St, not that Fleet St exists any more except in the A to Z. I don't know if it cannibalised the Mirror's sales, which it would have been trying hard to avoid (the I partly did for the Independent) - but it sounds as if it didn't cannibalise anyone's very much.

[Gromit]

I suspect Trinty thought "i" would close like the Independent was, rather than be sold. It was rushed out to be a replacement, but when "i" was instead sold to Johnstone Press and remained on sale, 'New Day' was irrelevant from birth.

[youngmafbog]

Lefty rags dont sell well, there are not enough lefties on the country.

circa:
Sun 1.7m
Daily Mail 1.5m
Mirror 760K
Guardian 170K

[Baldric]

They couldn't have tried very hard, I never saw a copy of it or an advert for it either in the shops or online, so no loss there then.

[ummmm]

I'd never even heard of it and sometimes I do my sons paper round....

[Cloverjo]

I didn't know it had ever existed. I like the Mirror's politics, but I really don't like its way of writing, as if they're talking to very small children.

[Marshwarble]

There must be surely be lefties in the country, but they tend to not take up subscriptions for newspapers.

[Cloverjo]

I am a leftie, and I have a subscription to The Times.

[agchristie]

> Editor Alison Phillips said "we tried everything we could", getting a great reaction from readers, "but the reality was we didn't have enough of them"

The team were last observed taking the horses back from the water still without a drink...

[-SharonA-]

Read one edition of New Day and found it was not very informative with the stories reported.

[agchristie]

It's one thing to find a gap in the market, it is another to fall through it...

[Gromit]

New Day wasn't a leftie paper, that was the point.

[jim360]

http://newsthump.com/2016/05/05/newspaper-aimed-at-people-who-dont-buy-newspapers-to-close-tomorrow/

[Baldric]

///and to target it specifically at people who don’t buy newspapers anymore.

But for some reason people aren’t buying the paper.///

Ah, I think I may have spotted the problem!

[Zacs-Master]

Who needs newspapers when you have Answerbank and all its Ace reporter sleuths!