AG - //Last year's winner only peaked at No7 I believe with the Christmas release which was also a first. //
A message if ever there was one.
If you are in everyone's living room every Saturday for three months, and then release a Christmas single, and it's not Number One, something is wrong, because you capture a massive market of people who only buy one single a year, and this is it.
But as I always say - if you can fill a venue in the following February, when you have not been on TV for two months, and it's winter, and people need to arrange babysitters, drive to the town and park, and pay maybe £10 each to see you - then you have a career building.
But how many X Factor contestants - winners or not - ever manage that?