//Despite its Russian theme, Babushka was created by an Israeli company, Amoza Formats, with the US studio Ryan Seacrest Productions, initially for the French broadcaster TF1. Avi Armoza, CEO of Armoza Formats, said: “We are thrilled to be partnering with ITV and STV on ‘Babushka’, who we see as the perfect partners to bring this unique format to life in the UK.//
Ihavent seen it either, Ive only seen a trailer for it and it strikes me its just a different variant of Deal or No Deal, instead of opening a box they open a Russian doll.