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ouibonjour | 08:29 Wed 03rd Jul 2019 | Film, Media & TV
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Is it right that Tena should only show that women are the ones with distressing bladder weakness ? Surely men have the same problem - why arent they on the ads? Why arent men portrayed dancing around looking ridiculous or playing football after putting on their special underpants? Come on Tena - good products but sexist adverts? Whats your opinion?
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I can remember at least one advert for 'Tena for men'
It affects more women than men especially if they have given birth.
If you google Tena for men adverts you will see that there are plenty of such adverts,
Women do have more bladder weakness than men, especially if a woman has carried a child.

As i say about many things on this kind of level of issue... If it's a problem, then you can try to make adverts for male bladder control?
The company plan a major campaign for men later in the year, according to a leaked document.
I've seen ads for men. But the shorter path from female bladder to outside world means the issue will be more common in women; so that's where the baulk of the ad budget will be spent.
As part of the path to a certain qualification and again for renewal at intervals, I once went for a specialised medical examination which took a good while. During the time involved the licensed medical practitioner (the only one over a large area) and I found ourselves in conversation which ranged over several topics. At one point he made the remark that once/as many women become older they, those who have had children in particular, begin to find that their innards start to fall out. I was in my early 30s and didn't understand what he meant and simply said that this sounded alarming. I can't quite remember if he said anything further. More recently as the women I know are now older it is quite evident what he meant and some of these women have had operations to stitch everything back up, with varying degrees of success. The problem primarily arises through human posture development (i.e. standing upright) outstripping development of the infrastructure called the pelvic floor. Gravity causes everything that has been stretched, pushed, squashed and generally distressed over time to sag onto this structure which has an opening without a sphincter on it. The result is that, in all of this pile-up, the bladder comes under pressure and at times even oozing/bulging out of certain tissue occurs. Part of the resulting sensation is a much heightened urge to empty the bladder, again and again as the kidneys constantly process/produce urine.

Men do not go through the same trauma of the internal physiology so the incidence is much lower than for women. Addressing the advertising for a product or service to deal with this problem more to women than men strikes me as very understandable - not quite as obvious as with the advertising of menstrual items but akin nevertheless.

That is my understanding, no doubt Sqad will provide a much more erudite treatise (I bow).
douglas I saw what you did there
Some of the Ads are mini epics, not as common - as reasons stated above.

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Thank you Mamylynne - thats the first one I've ever seen - but never on the tv. So the general consensus seems to be that more women suffer than men - but that still dosn't explain the lack of ads! I I've never seen on after 60 odd years of watching tv.

// then you can try to make adverts for male bladder control //

They don't control the bladder, they soak up the leakage
theres a little op for men where they take a bit of lining from the nose attache it to the willie and just as the drip starts it sniffs .ok i'm going x

It's a b-gger when you sneeze, or so I'm told ;o)
Classic FM was advertising 'Tena for Men' dozens of time per day for many, many weeks not so long ago. I can't recall the station ever carrying adverts for the women's product though.

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