Except the bird doesn't get the chop. That's the point of the ad - that even your worse enemy will like you if you give them a box of Thorntons. They're also plugging the BOGOF offer.
I would certainly agree tho that it's not the best ad in the world (I have annoyed my wife enough times now pointing out that if the Turkey had the means to escape into town & had enough money to buy posh chocolates for its axe-wielding owners why does it come back? Unhealthy relationship or what?!)