I was thinking the same thing. Year after year he does the Rickshaw challenge, heralding how much the young people do but he's there with them. In the programme tonight the young people did their relay legs and did so well but Matt did all five legs!
I don't know anything about a rickshaw challenge, or indeed anything about Matt Baker but there's the possibility that he's been approached, declined then carried on with his pulling.
It's not ALL about baubles and empty praise, surely.