Stella Artois Unfiltered

[gordiescotland1]

Hi there. My favourite drink is Stella Artois. I mainly drink it in pints in the pub, but during lockdown I drunk it in cans at home. In my local Morrisons yesterday I saw green cans of Stella Artois Unfiltered. What does that actually mean? It Is the same strength as the original?

[Atheist]

The strength (ABV = alcohol by volume) will be written on the can.

[barry1010]

It is 5% ABV

[douglas9401]

'Unfiltered' just means you lose those inhibitions more quickly. :-)

[gordiescotland1]

I like that Douglas

[ladybirder]

And you know that due to experience Douglas? Smiley Face icon here.

[Buenchico]

Quote:
"The absence of filtration gives the beer a golden haze and “allows the flavours to burst through”.

Source:
https://www.conveniencestore.co.uk/products/stella-artois-launches-new-premium-unfiltered-lager/664833.article

Of course, you'll just have to taste it to find out whether that statement actually means anything though ;-)

[Canary42]

A sign of the times.

"Totally clear" beer became the marketing norm in the mid twentieth century, with cloudy ale being bad-mouthed. (Home brew, which is infinitely superior in taste and strength, is usually a bit cloudy as filtering is a slow and tedious process.)

Now that the big brewers are facing increasing costs, the removal of the expensive filtering process is being marketed as a good thing. Cloudiness becomes a "golden haze". Gullible punters take it all in.

[Buenchico]

^^^ There are plenty of beers, Canary42, that should most definitely never be filtered, such as the majority of wheat beers.

Try, for example, complaining in a bar in Brugge or Anvers that your Hoegaarden or Blanche de Namur is cloudy and see what happens!

[Canary42]

/// Try, for example, complaining in a bar in Brugge or Anvers that your Hoegaarden or Blanche de Namur is cloudy and see what happens! ///

LOL. No thanks, I saw what happened in a pub in Swindon to a guy who complained about a cloudy real ale.

[douglas9401]

For the avoidance of doubt I don't drink 'who the **** are you looking at' in any of it's incarnations.

[youngmafbog]

Right, outside DouglaS ...