ChatterBank6 mins ago
Nolly
14 Answers
Why is Nolly on ITVX and not on ITV ?
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https:/ /www.co rdbuste rs.co.u k/itvx- availab le-on-f reeview -not-fo r-every one/
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All terrestrial TV transmissions are likely to come to an end fairly soon, with everything transitioning to the internet.
The BBC's current target (which, I suspect, might however turn out to be somewhat over-ambitious) is to abandon their Freeview services by the end of this decade. ITV is expected to follow suit fairly quickly too. (Similarly, Sky is has already commenced the transition to internet services, rather than satellite ones, with Freesat likely to go the same way too).
The use of streaming formats means that broadcasters can move away from the idea of programmes being on at a set time, with all programmes being made available 'on demand'.
So you expect to see more and more programming, both on BBC and ITV (as well as from other broadcasters) switching to using BBC iPlayer, ITVX, etc (rather than Freeview/Freesat/Sky/etc) over the coming years.
The BBC's current target (which, I suspect, might however turn out to be somewhat over-ambitious) is to abandon their Freeview services by the end of this decade. ITV is expected to follow suit fairly quickly too. (Similarly, Sky is has already commenced the transition to internet services, rather than satellite ones, with Freesat likely to go the same way too).
The use of streaming formats means that broadcasters can move away from the idea of programmes being on at a set time, with all programmes being made available 'on demand'.
So you expect to see more and more programming, both on BBC and ITV (as well as from other broadcasters) switching to using BBC iPlayer, ITVX, etc (rather than Freeview/Freesat/Sky/etc) over the coming years.