if you are thinking of the advert with the manhatten power cut in then it is meant to be like the honda adverts to help you consider the amount of pollution we all contribute by having our phones on all the time think about radiation once in a while. Also it is a clear message on the importance of silence and speaking face to face. this is a more common company trick now to make the consumer think that the company is concerned about everyone and the world then you will sympathise with company and hey presto without realising you've gone and got an orange contract!