OK here goes. Plasma has a better 'all round' picture than LCD. LCD is often described as having a 'cold' picture. However, a Plasma TV reflects light, oh boy does it. If you have a dark 'viewing room' eg your lounge, then plasma is the way to go. Unfortunately if you have any light source in the room it will reflect in the plasma screen. LCD being a matt surface does not reflect light so can be used in a brighter room or that with light sources. This to your average TV viewer is the real LCD vs Plasma conundrum.