Film, Media & TV8 mins ago
Reality TV
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No best answer has yet been selected by johnflemming. Once a best answer has been selected, it will be shown here.
For more on marking an answer as the "Best Answer", please visit our FAQ.Sorry but Mattk, billywhizz, andy hughes & crisgal are all correct. It's exactly the same thing with Big Brother. I watched an interview with some channel 4 bod & he gave all the same reasons that you've been given here. They're also here in writing:
http://www.channel4.com/culture/microsites/T/thinktv/faq.html#25
Of course, they might be lying to us but
a) I cannot think of one single reason why they would bother and
b) unless you get hold of an insider that's gonna blow the gaff on the whole thing, you're not likely to hear anything different anywhere else.
If you're still not convinced, drop a line to ITV & see what they tell you:
http://www.itv.com/page.asp?partid=1215