I think its been a little bit too clever for it s own good.....the whole 'Andy wants to be taken seriously as an actor but is appearing in a sold-his-soul-to-the-devil-****-sitcom' is wearing a bit thin, although the Daniel Radcliffe one was very funny.
However, to agree with you, I think the first series was better, because it was no new, so different. I cried with laughter at the Kate Winslet and Les Dennis ones, and nothing this series has topped those, in my opinion.