To their credit, soap writers are actually quite clever. Whatever major storyline is going on, somewhere in the background is a “Will they, won’t they?” saga involving two characters, and that creates the emotional draw which I guess attracts more female than male viewers.
At the start of a relationship I was in some years ago, my girlfriend was addicted to Home & Away. We worked together, and always got back home just in time for her to catch the day’s episode. To begin with I think I simply tolerated it, but I fell into the trap of beginning to care about characters.
Some months on, my girlfriend uttered the fatal words: “I think they’d make a nice couple”. It told me all I needed to know about soaps.