I just managed to buy, from a dealership, a brand new renault clio campus sport, with metallic paint and cd player - unregistered, full 3 year warranty, I year road tax, 3 years vri, first 2 services inc. no finance, �600 trade-in on my 9 year old matiz. For �6600. - Book price �9.5K. And I have no idea how I managed it!
i was initially interested in some pre reg cars, but was looking for a bit extra discount as they did not have full warranty. I phoned and asked if there was any movement on the �7.8k deal (that was including my trade in) deal that he had offered as I had seen a brand new car on line for a similar price. He phoned me back with the above on a car that they had just got in for the showroom- without the servicing and with 6 months tax - I told him to chuck in the servicing and extra tax and he had a deal, and he did it! I was gobsmacked.
I think there are definitely deals to be had - think the market is a bit slow just now.
As has been said - go armed with other figures - sound fairly open about what other deals are available and when you have got what you are looking for, always ask for one more small thing to clinch the deal.
Going with my other half for a new car tomorrow - he has told me to handle negotiations. When the sales guy thinks the deal is done, I am going to try to get roof bars!