Why Lipton Tea use yellow color on its products?

[lastdeadman]

why Lipton Tea use yellow color on its products ?
and what does the yellow color means in business world ? i mean, when companies make their products with yellow color ?
any general information about yellow color or Lipton tea product ?

[boxtops]

Why does any company use a particular colour on its packaging? - it's good marketing. Yellow is a good colour for food, you can eat yellow items. Yellow makes people feel positive and good about themselves, it's cheerful.

[didoatwork]

With regard to the colour yellow, paddling pools used to be yellow until they realised that stinging insects were attracted by that colour.

[imhotep]

Oh yes!! I simply love bananas......

[grasscarp]

Yellow attracts attention better than any other colour. In fact if they were choosing a colour for danger now it would be yellow rather than red!

[shaneystar2]

Sir Thomas Lipton created the label way back in 1890.
http://en.wikipedia.o...a#Lipton_Yellow_Label

[To-Ryscum]

coz-Yellow is Mellow- man! :o)

[mike11111]

Years ago the name Lipton's was displayed on their products in the form of caricatures of Chinamen in traditional dress bent and shaped so as to form the letters of the name. Perhaps the yellow was redolent of this. Totally non-PC these days, of course.

[Famous5]

The AA (Automobile Association) adopted yellow for its badge as it was the colour of the livery of its first president, the 5th Earl of Lonsdale

[heathfield]

Yellow is the brightest of the primary colours. Red is associated with heat, blue with cold, while yellow is warm and comfortable. See this in use on weather forecast maps. Note, too, how Tesco use yellow on their special offer shelf labels to attract the eye of customers. Interestingly, (?), in days of old, Sainsbury himself banned the use of purple on their packaging. These days they're advertising purple potatoes!

[flicrat]

Isn't there an Edgar Degas painting of jockeys where one's eye is always drawn to the jockey in yellow silks? ( Because the colour stands out.)