What Could Be The Reason For This, Is Itv Struggling To Attract Advertisers?

[anotheoldgit]

Did anyone else notice that on ITV last night there seemed a lack of commercial advertising during the regular commercial breaks, they were mainly BBC type ones, that is advertising their own coming programmes?

[VHG]

There are far more channels than there was, so less viewers for each channel, so companies less willing to spend on TV advertising.

Also, as people are on their computers/tablets more, AND watching TV on their computers/tablets, more companies are moving their advertising spend to the internet.

Also I rarely watch anything "live" and I record it on my Sky box and watch it later, hence I fast forward through the adverts (as I am sure do many others).

Also it is harder to "fast forward" through adverts on the internet.

[Kathyan]

ITV have a lot competitions during the daytime programmes. I think they get a huge revenue from those.

[VHG]

Just seen this on the BBC web site, which backs up what I said above

http://www.bbc.co.uk/news/entertainment-arts-21828961

[Gromit]

Adam Crozier is running things which may explain lacklustre performance.

// ITV is expecting its ad revenues over the year to come out "broadly flat" after a 6% drop in Q3 and a predicted 2% drop in Q4.

Adam Crozier: chief executive, ITV
Britain’s main commercial broadcaster claimed it still expected to outperform the TV market in 2012, during which its viewing performance was unremarkable, with its share of commercial impacts (SOCI) dropping from 39.4% to 38.2%.

Adam Crozier, chief executive, blamed this on the number of unique events such as the Jubilee, Olympics and Paralympics, taking comfort from the fact that "nine out of the top 10 programmes aired will not return next year".

The broadcaster claimed the 6% drop in Q3 ad revenue, which puts its ad revenues for the first nine months of the year very slightly up year on year to £1.08bn, was "in line with our expectations".

Overall revenue for the first nine months of the year, which includes production income, grew 4% year on year to £1.57bn.

ITV's advertising team outperformed Sky Media in the third quarter, as the satellite broadcaster’s ad revenues dropped 9.5% to £95m.

ITV broke down its fourth quarter expectations into a 2% drop in October, an "around 2%" drop in November and "broadly flat" in December.

Media agencies surveyed in October expected the TV ad market to decline by between 2% and 3% on year in the final three months of 2012, although ITV and Sky Media were both predicted to outperform the market across the quarter.

They expected the TV ad market to decline by around 3% year on year in October, 2% in November and between 2% and 5 % in December. This is predicted to contribute to a 0.8% to 1% decline in total TV ad revenue across 2012. //