Crosswords1 min ago
Cd
A radio ad just described Craig David's new CD as "the most anticipated album of 2016". Really? I thought he went out of favour over a decade ago. Anyone here interested in his new album?
Answers
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Well his album is number one so he must be in favour with some. He made a successful return to the charts with a top 10 single about a year ago (when the bassline drops) and has had a couple more since. He had a successful run as a DJ or whatever the word is now in Ibiza and he has a tour coming up. I'm surprised his album is number one though
I went in a music store teh other now and notive dthat what used to be the chart/top 40 section seemed to be called Audi Trending or something similar. kids still know what you mean by charts/top 40 but never call it the Hit Parade or refer to a disco! (Although there is a group called Panic at the Disco so maybe it is okay)
Just because a radio ad says it, does not make it a fact.
That's the nature of advertising.
They are not likely to say 'Craig David has a new album coming out, but hey, who gives a stuff, we certainly don't ...'
So they have to instil a sense of anticipation because if you tell people that other people are 'anticipating', a section of your target audience will be curious enough to find out why, and that is the job of the advertisers, to turn curiosity into sales.
That's the nature of advertising.
They are not likely to say 'Craig David has a new album coming out, but hey, who gives a stuff, we certainly don't ...'
So they have to instil a sense of anticipation because if you tell people that other people are 'anticipating', a section of your target audience will be curious enough to find out why, and that is the job of the advertisers, to turn curiosity into sales.
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