Although the notion of 'empowerment' sounds a good idea, in this instance it reeks of 'right-on' trendy thinking by people who nowhere near enough about what was being offered by this money.
It comes down to this - the money has been spent on a massive ad campaign to put this band in front of the public, and it has worked. They have a successful career, and their songs are in the charts.
So - has this 'empowered' Ethiopian women in the way the money would have been justified?
No.
Why not?
Because the band will be heard and seen by urban city dwellers who are already empowered, and do not need pop pap to increase that empowerment. Where empowerment is needed is in restrictive rural communities where women are far more repressed, but by virtue of precisely that oppression, this band are never going to be seen and heard by the women who actually need the message they are supposed to transmit, the concept of empowerment they are supposed to exhibit.
And finally, did no-one consider that the language these songs are delivered in is a well-known, but by no means nationally understood language - so this ludicrous idea is tantamount to asking The Spice Girls to empower UK women, and then have then sing in Gaelic!
The whole idea was carried along by novelty and vanity, like so many of the crack-brained schemes London-centric politicians dream up as ways to spend other people's money.
They should be utterly ashamed of themselves.