Muller Yoghurt Ads - Nicole Scherzinger

[shivvy]

I have seen a few of these ads now and they seem to feature a pathetic Nicole who doesn't seem able to cope with most normal activities, then falls over, then appears with a 'cute' blob of the product on her nose.
I don't tend to take life too seriously but I find these ads so uncomfortable that I'm interested to seek other peoples opinions!
eg What market is the ad appealing to?
Interested in your replies . . .

[Arksided]

hmmm trivago... when I do see the ads that is.

[Georgiesmum]

Men!

[Arksided]

terrible aren't we.

[shivvy]

But do men not feel more than a little bit patronised by that kind of crap?

[Arksided]

I can't speak for the whole species, but no not really its not condescending or anything the only thing missing is a football.

[vetuste_ennemi]

I wouldn't jump over Nicole Scherzinger to a get at a yoghourt.

[Arksided]

me either... however if they were a football beyond the far side of her moon, I'd have to walk around to get it.

[LadyCG]

I think they'e trying to convince women of a certain age that if they eat a Muller Fruit Corner a day, they'll end up looking like Nicole Sherbertbanger.

[Eleena]

Laughed like mutley at arks comments ;0)

[Old_Geezer]

It's not the yogurt that's cute.

[Kathyan]

I can't get over the fact that no matter how she falls the yoghurt always lands in a perfect blob on the end of her nose, which is impossible! How stupid do these ad companies think we are?

[shivvy]

Ah, it's all clear now Arksided! lol
Your answers made me giggle!

[Baldric]

An attractive indepenent Woman who doesn't take herself too seriously, what's not to like?

[Baldric]

Independent ^^^^^^^ Grrrrr!

[Prudie]

yep I like them - have always thought good for Nicole - a truly beautiful woman willing to poke fun at herself and not be seen picture perfect all the time.

[pastafreak]

I rather like Nicole S...but I've always wondered what the point of the ads are. Obviously the product can't be sold/advertised on health grounds...too much sugar and other stuff in it. So it's a goofy but gorgeous female instead.
Why not a similar male?

[puzzled54]

I also find those ads very stupid and irritating

[andy-hughes]

Yoghurt is like perfume, or sugar, they are really hard to advertise.

What can you say about yoghurt?

Exactly, so they have to think up novel ways to make you think about buying it.

This campaign does that.