Charles Koppelman
http://www.cigaraficionado.com/Cigar/CA_Archives/CA_Show_Art icle/0,2322,825,00.html
"One day, Koppelman says, while working part time in the boys' department of Gimbels, he had another idea: Why not a song about Yogi Bear? After all, the Hanna-Barbera cartoon character was the rage on college campuses. So he found a pair of songwriters and wound up working with them; the song "Yogi" was born and, wonder of wonders, became a hit. "We went on tour," Koppelman recalls. "We sang in the Midwest. We sang on the Dick Clark television show, American Bandstand. And that got me interested in the music business." Sports was out, and music was in."
rofl and a cracking song it is too.